Use the Internet to enhance your company’s brand identity! Marketers, managers, business owners, and entrepreneurs will find a wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty.Digital brand expert Ian Cocoran explains the traditional theories of branding and explores the ways in which they can be applied to web...
Paperback: 272 pages
Publisher: Allworth Press; Revised Edition edition (November 15, 2011)
Product Dimensions: 6 x 6.1 x 9 inches
Amazon Rank: 5483406
Format: PDF ePub fb2 djvu ebook
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This is a great read, and I even did not expected, that in 2009 something new can be written about the brands & internet.What is really great, that author uses a lot of examples, and in a way, of comparing a websites, like in first approach would be ...
matter what the given industry or field. The unique needs of nonprofit organizations are discussed, and numerous real-life illustrations of good and bad online branding efforts are provided. Chapters traffic flow, and maximizing site functionality. Anyone looking to use the Internet’s potential to maximize the strength of his brand must have this book.