Sun Tzu Strategies For Selling: How To Use The Art Of War To Build Lifelong Customer Relationships

 Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships ePub fb2 ebook

Winning sales tactics from the greatest strategist of all timeThrough his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle...

Paperback: 230 pages
Publisher: McGraw-Hill Education; 1 edition (November 10, 2003)
Language: English
ISBN-10: 9780071427302
ISBN-13: 978-0071427302
ASIN: 0071427309
Product Dimensions: 6 x 0.5 x 8.9 inches
Amazon Rank: 1403898
Format: PDF ePub Text TXT fb2 ebook

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specifically to help salespeople win on the increasingly competitive sales battlefield.Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:Get your strategy straightWin without fightingHave a unique selling propositionKnow your competitorAim for big winsLearn from lost sales