La Fórmula Real Madrid: Las Claves, Valores Y Estrategias Que Han Convertido Al Club Blanco En La Mayor Entidad Deportiva Del Mundo (Spanish Edition)

 La fórmula Real Madrid: Las claves, valores y estrategias que han convertido al club blanco en la mayor entidad deportiva del mundo (Spanish Edition) ePub fb2 book

La industria del deporte es un negocio que mueve una cantidad ingente de dinero y llegar a lo más alto en este mundo futbolístico es un triunfo extraordinario. Y el Real Madrid lo ha conseguido, con el mérito añadido de haber pasado de estar al borde de la bancarrota en la década de los noventa a convertirse, en la actualidad, en el club más rentable del planeta.Gracias a dos años de investigación...

File Size: 5650 KB
Print Length: 654 pages
Publisher: Deusto (October 4, 2016)
Publication Date: October 4, 2016
Sold by: Amazon Digital Services LLC
Language: Spanish
ASIN: B01J6K9NAM
Word Wise: Not Enabled
Lending: Not Enabled
Enhanced Typesetting:
Format: PDF ePub fb2 djvu book

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Great book to learn about th history and the success of the Real Madrid with some business learning insights...



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entes en los archivos del Real Madrid y a más de cien horas de entrevistas con el personal de la entidad deportiva, el profesor Mandis nos revela las claves de la fascinante gestión del club en los últimos años. Lo que convierte al Real Madrid en un modelo económico-deportivo sostenible es que toda su estrategia, dentro y fuera del campo, se basa en una cultura y un sistema de valores que emana de la comunidad de aficionados. Toda acción tiene como objetivo satisfacer el deseo de sus seguidores y reforzar la identidad de la afición. Y es que la pasión y lealtad de sus hinchas garantiza una extraordinaria rentabilidad comercial.La fórmula Real Madrid explora como el club blanco ha creado un modelo que conlleva tanto el éxito en el campo financiero como en el deportivo. Riguroso en su análisis, Mandis aporta una gran cantidad de datos desconocidos para el gran público y nos acerca a las personalidades responsables de este gran logro organizativo y empresarial.