
A guide that walks you through the steps needed to install Google Tag Manager correctly. This includes technical & tactical planning, dataLayer naming conventions, quality assurance processes, steps to reduce human errors, IT department on-boarding, security tips and migration checklists....
Paperback: 92 pages
Publisher: CreateSpace Independent Publishing Platform (September 26, 2014)
Language: English
ISBN-10: 1499622589
ISBN-13: 978-1499622584
Product Dimensions: 6 x 0.2 x 9 inches
Amazon Rank: 4095008
Format: PDF ePub Text TXT fb2 ebook
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This book is really closer to being an API than a guide. I expected a 'guide' to setting a website up in GTM, but I feel like what I got is just a listing of all the options I have with GTM and custom code.It also does not work well as a Kindle book....