- By autor: Rhoan Morgan
In the last 10 years, marketing has changed more than any other discipline. Technological advances and the rise of the customer-centric organization has placed new pressures on marketers, but it has also given them new powers. Are you ready to take the lead in accelerating your company's revenue potential? Take the next move.Change Agents: The Radical Role of Tomorrow's CMO was written to give co...
File Size: 3967 KB
Print Length: 106 pages
Publisher: DemandLab (June 25, 2018)
Publication Date: June 25, 2018
Sold by: Amazon Digital Services LLC
Word Wise: Enabled
Lending: Not Enabled
Format: PDF ePub Text djvu ebook
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rketers a game plan for stepping up and leading a customer-centric organization. Based on DemandLab's Revenue Ecosystem® Framework, this book will show you how to:• Obtain organization-wide buy-in for marketing's central role• Develop healthy data architecture, governance, and analytics• Identify the talent you need to build your marketing dream team• Build a customer journey that accelerates revenue• Gain an insight-rich, 360˚ view of your customerDiscover how to build a Revenue Ecosystem® Framework that accelerates revenue and demonstrates the true value of the marketing function within your organization.