Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you're a Marketer, a student or someone with an interest in the subject, you won't think of Marketing quite the same way again after reading Brand Management 101!101 Lessons from r...
Paperback: 215 pages
Publisher: Wiley; 1 edition (May 21, 2007)
Product Dimensions: 6 x 0.4 x 9.1 inches
Amazon Rank: 2817204
Format: PDF ePub fb2 djvu book
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Mainak Dhar does a reasonably good job in this book telling us important information about the do's and don'ts of branding. It is packed with insights and wisdom that apply to any healthy branding effort.The way the book is written, however, is diff...
arketing-- What developing great TV advertising and dating have in common.- Why shopping is like speed dating.- What dealing with a burglar in your home can teach you about defending against competition.- What Greek mythology can teach you about pricing decisions.- The Ps of Marketing no textbook teaches you about.And much more...Written by an author with a unique combination of being a veteran award-winning Marketer along with being a bestselling novelist, Brand Management 101 is a book on Marketing like none you've read before.